Rudr Abhishek

Led data analysis initiatives to identify growth opportunities, optimize marketing strategies, and enhance customer engagement, driving strategic business impact.

• Spearheaded comprehensive data analysis, identifying emerging trends and growth opportunities to inform strategic business decisions and drive market expansion.
• Developed and delivered high-impact client reports and presentations, leveraging advanced data mining and visualization techniques to translate complex analytical findings into actionable insights for diverse stakeholders.
• Evaluated the efficacy of marketing and email campaigns through rigorous data analysis, directly informing strategic decisions and maximizing business impact.
• Delivered critical ad hoc analyses, providing tailored solutions and recommendations that directly improved client performance and addressed complex business challenges.
• Utilized advanced SQL to craft custom queries and perform quality assurance checks, ensuring high data accuracy and integrity for critical business insights.
• Implemented sophisticated customer segmentation strategies using transactional, demographic, psychographic, and behavioral data, significantly optimizing targeted marketing initiatives and boosting customer engagement.

Analyzed marketing campaign performance, developed revenue projection models, and automated data pipelines to support strategic media planning and reporting for optimal outcomes.

• Leveraged Tableau and Excel to analyze marketing campaign performance, establishing key performance indicators (KPIs) and tracking Return on Ad Spend (ROAS) by integrating CRM data.
• Developed comprehensive revenue projection models, accurately forecasting ad spend requirements to achieve sales targets across multiple business dimensions.
• Automated and maintained robust data pipelines for paid media initiatives using BigQuery, Supermetrics, and Fivetran, ensuring end-to-end reporting for organizational stakeholders.
• Formulated and executed monthly media plans, strategically aligning platforms and targets to optimize campaign performance and maximize reach.

Strategized, launched, and optimized global marketing campaigns for fintech and social media apps, successfully driving millions of downloads and enhancing performance.

• Strategized and launched global marketing campaigns across diverse platforms, optimizing performance based on trends and metrics to drive millions of app downloads for fintech and social media applications.
• Conducted in-depth performance and creative analysis, identifying optimization opportunities across channels and campaign objectives, and developing Tableau dashboards to visualize key metrics.
• Maintained and managed data pipelines, ensuring reliable data flow to power critical Tableau dashboards for performance monitoring.

Achieved 1st position at the college-level cultural fest, UNMAAD.

Won the Inter-section Cricket Tournament organized by the college for first-year students.